of this at least 48 ECTS credits in Business Administration, of this at least 18 ECTS credits in Economics, At least 15 ECTS credits in Statistics and/or Mathematics (methodological expertise only, no user expertise). Click here to get to the Marketing Area Report 2019, Faculty of Management, Economics and Social Sciences, "ZMM" (Center for Brand Management and Marketing), Wirtschafts- und Sozialwissenschaftliche Fakultät, Mathematisch-Naturwissenschaftliche Fakultät. You start with the certificate from the last school you graduated from (which entitles you to begin university studies in your home country) and continue up to the current state of progress in your university studies. We would like to show you a description here but the site won’t allow us. Studying Marketing I at Technische Hochschule Köln? Edeling, Alexander, and Alexander Himme (2018), “When Does Market Share Matter? Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. The teaching at our Faculty has benefited from many years of experience in working with companies and visiting lecturers from different professional fields. So bieten alle Abteilungen Möglichkeiten an, die ein Studium mit Familienaufgaben erleichtern können. Within the selection process each applicant receives an individual score that consists of the following criteria: The above criteria are used to determine a score for each candidate. Generally, they are responsible for, but not limited to, negotiating contracts, advertising media or products, designing marketing strategies, organising market research studies, analysing data and managing the marketing team. Our goal is to create and convey knowledge relevant for management, which in turn leads to better decisions in marketing and transparent economic consequences. (2016), “Crafting a JMR Manuscript,” Journal of Marketing Research, 53 (1), 139–141. Alle 15 Marketing Bachelor-Studiengänge, die in Köln angeboten werden im Überblick. Local NC (Special selection) Rechtspsychologie [Legal Psychology] Graduate program / Single Subject: Local NC (Special selection) Postgraduate Master‘s degree (fee required) leading to the academic degree “Master of Science”. Dann empfiehlt Dir die Rheinische Fachhochschule Köln ihren 6-semestrigen Bachelor Studiengang Media and Marketing Management (B.A.). Date Rating. So, with us, you can invest in an excellent education - and your future - without paying a fortune. NC: 2,0 bis 3,0 / WS: 8 WS mit 2,5 NC bis 8 WS mit 3,6 NC / intern: 2,7 NC mit 2 WS bis 3,1 NC Mögliche Kombinationen der Fächer untereinander beachten ( hier nicht dargestellt) / “-” = Fach wird nicht angeboten / Die Werte beziehen sich auf das letzte Wintersemester 2011/2012 bzw. Fischer, Marc (2019), “Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz,” Marketing Science, 38 (2), 343–359. Segment-Specific Online and Offline Effects of Banner Advertisements,” Journal of Marketing Research, 54 (6), 901–913. change language The distribution of the points can be seen in this PDF-file and in the admission regulations. Please note the specifications on the allocation of courses to the subject areas. Inbound Marketing, also known as 'permission marketing' or 'content marketing,' is the newest marketing strategy that has arisen with the growth of the internet and social media. October 2020. Registration period will be open from January 11 - 19, 2021, 12:00 pm, Registration period is open from January 11 - 19, 2021, 12:00 pm, Inspection of the exam results of the course "Pricing" (exam dates: December 5, 2019 and February 18, 2020), Inspection of the exam results of the course "Introduction into Marketing" (exam dates: December 7, 2019 and June, 2, 2020), Inspection of the exam results of the course "Sustainability in Marketing and Consumer Behavior" (exam dates May, 19, 2020, and September, 29, 2020), Inspection of the exam results of the course “Brand Management” (exam dates: May 27, 2020 and September 23, 2020). 12. 3 Pages: 12 year: 2014/2015. Note: please use tab key to jump to the menu items. Demand is high in all industry sectors for well-trained specialists who can take on this essential management role. Understanding Authenticity in TV Advertising,” Journal of Marketing, 83 (1), 24–50. Marketing kann in insgesamt 77 Städten studiert werden, u.a. year. Sport Management is a highly research oriented degree program emphasizing an international perspective. DeutschDeutschEnglish. in Berlin, Dresden, Düsseldorf, Frankfurt / Main, Hamburg, Köln, München und Stuttgart. Sign in Register; Marketing (01124) University; Universität zu Köln; Marketing; Documents Group New feature; Followers . Please click on the picture above to get detailed information about the admission procedure, admission deadlines and required documents! On StuDocu you find all the study guides, past exams and lecture notes for this course . Research Methods; Research Colloquium; Master‘s Thesis; Study plan. Fischer, Marc, Hyun S. Shin, and Dominique M. Hanssens (2016), “Brand Performance Volatility from Marketing Spending,” Management Science, 62 (1), 197–215. Students who did not obtain their bachelor’s degree in Germany have to apply additionally via uni-assist. Applicants with a degree of a German university (Bachelor or equivalent, graded 2.5 or better) complete the application form for the Master of Science in Biological Sciences.At least 80% of the maximum Bachelor (or equivalent) credits need to be certified as of the application deadline.. 2. The M.Sc. The close collaboration between the departments involved in this major concentrates on teaching and research that are both empirical and international in their outlook. For bachelor students, the Marketing Area offers the following courses: Base Module Marketing; Major Marketing; Major Trade Fair Management; Bachelor Seminars; Further information about the bachelor degree program at the Faculty of Management, Economics, and Social Sciences at the University of Cologne is provides by the Wiso Student Service. This degree course scheme is a full time study program.In the first year the program is organized in blocks of full day courses (subject modules) which run from October to February and from April to July and flexible time-blocks for self-study and self-organized modules.The second year is self-organized and full time. Medienwirtschaft in einem multidisziplinären Studium - zur Erlangung einer breiten Medien-, Marketing- und Führungskompetenz. Please Note. Das Studium kombiniert dabei medien- und marketingspezifische Fächer wie Mediendesign oder Medienproduktion mit klassischen betriebswirtschaftlichen Modulen wie Supply Chain Management oder Rechnungswesen. Beratungsangebote, Berücksichtigung in den jeweiligen Studien- und Prüfungsordnungen, … Medicine Dentistry Veterinary Medicine. Welcome to Studium Sofia. We offer a wide training programme in Cologne, with scientific methods and practical relevance combined troughout. Bruce, Norris I., Maren Becker, and Werner Reinartz (2020), “Communicating Brands in Television Advertising,” Journal of Marketing Research, 57 (2), 236–256. Kumar, V., and Werner Reinartz (2016), “Creating Enduring Customer Value,” Journal of Marketing, 80 (6), 36–68. Accounting and Taxation and Supply Chain Management: Corporate Development, Finance and Marketing: Gain in-depth knowledge of customer management, brand management and market research, Explore methods and instruments used in market-oriented corporate management, Analyse current management issues and challenges regarding consumer behaviour and technological developments, Meet potential employers during the programme in courses and career events like the WiSo jobfair, Take the next step in your career in a leading position in a manufacturing or commercial enterprise, Grade earned in the preceding Bachelor’s degree [68-34 points], Information on the application process and deadlines can be found on the. November 2020. Study Baccalaureate / Bachelor of Media and Marketing Management in Köln - Germany in German for 6 semesters at Rhine Fachhochschule of Cologne We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. This major of the MSc Business Administration covers the methods and tools used in business management to market products and services. Grundlagen des Marketingmanagements: Einführung in Strategie. Main Navigation. Documents Group New feature; Students . IB-Bachelor@f04.th-koeln.de; Campus Südstadt, Claudiusstraße 1, 50678 Cologne Room B1.61E . Bruno, Hernán A., Javier Cebollada, and Pradeep K. Chintagunta (2018), “Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior,” Marketing Science, 37 (4), 631–648. Please note, you have to document your education in detail. University; Technische Hochschule Köln; Marketing I; Add to My Courses. This degree course scheme is a full time study program.In the first year the program is organized in blocks of full day courses (subject modules) which run from October to February and from April to July and flexible time-blocks for self-study and self-organized modules.The second year is self-organized and full time. This includes the "semester ticket" for public transportation throughout Cologne's home state of North Rhine- Westphalia. Many of the visiting lecturers are professionals and managers who bring important industry experience to the programmes, resulting in sector-specific, up-to-date programme content for our students. Alle Städte erreichst du über die Drop-Down-Liste oben, die gerade in grüner Schrift die aktuelle Stadt anzeigt. January 2017, changed: 19. With the double master's degree in Major Marketing, you can earn a degree from Aalto University or the Indian Institute of Management Ahmedabad parallel to your studies in Cologne. Dazu gehören z.B. Created: 11. In general, the courses are from topics in Natural Sciences. Media and Marketing Management (B.A.) Without waiting time and NC in Sofia or Varna study Study in the English language. Sign in Register; Marketing I. The module Elective Area covers advanced courses with 12 credit points in total. Medical education in Bulgaria 2018 / 2019. Professor Schroiff will be teaching the new master course 'Consumer Centric New Product Development' as of summer semester 2021. Kostenfreies E-Book „Schritt für Schritt die Studienwahl meistern“: http://bit.ly/2oQZ2Hc Du überlegst ein Marketing Studium zu absolvieren? Welcome to the Marketing Area We are dedicated to the current challenges of marketing with focus on the requirements that arise in an increasingly service-oriented society. The submission of the test is not mandatory, but highly recommended. Business Administration widens your knowledge gained in your bachelor studies, giving you advanced and makes you an expertise in you chosen field respective area. Please Note. Study places are subsequently allotted according to an applicant’s position on the ranking list. Therefore the objectives are to establish a sound expertise based on current research problems and to develop a scientific basis for decision-making in international sport management.
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